Google users starting to embrace voice search

Those people who have started using mobile voice search in the last six months are the most frequent voice adopters, according to news coming out of Google UK. More than four in ten (42 percent) are using it daily, compared to those that started using it more than four years ago, where it’s frequently used by a quarter. According to the report, the adoption curve is "getting to a point where brands and agencies need to start taking it seriously." With the help of voice, 75 percent are searching more frequently than before. However, voice isn’t exactly "killing" text search… [Continue Reading]