7 big mistakes to avoid when shopping for an SMB broadband ISP

Let me clear the air right off the bat: most SMB owners are making more than one major mistake in their hunt for an Internet Service Provider (ISP). The big players in the ISP space love preying on the SMB market because it's so easy to oversell bandwidth, obfuscate the facts, and generally make the process a "smoke and mirrors" game which serves to their advantage. I'll be the first to admit that broadband shopping is a tricky affair. Service areas for ISPs and their various offerings are as arbitrarily drawn as gerrymandered political districts in the US. Their sales reps… [Continue Reading]