Push notification tool helps marketers engage with mobile users

Mobile marketing and analytics specialist Flurry is launching a new push notification tool to help companies engage and retain users across Android and iOS platforms. Flurry Push is a free offering within the new Flurry Marketing Suite that lets app developers send out targeted messages to grow business and build revenue. "We've heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement," says David Berger, VP, engineering at Oath, Flurry's parent company. "With Flurry Push, we're putting free messaging front-and-center to empower developers to take charge of their app business and address… [Continue Reading]