The European Telecommunications Network Operators’ Association -- ETNO -- and the GSM association have warned that upcoming EU rules governing how businesses use data could slow down innovation and growth in the industry. The proposed updates to ePrivacy rules could also mean businesses such as telecom operators in the EU might no longer be able to use data to improve customer experiences. ePrivacy rules, which first came into force at the beginning of the century, are now being revamped to by the EU as part of its Digital Single Market reforms. The latest draft was submitted by MEP Marju Lauristin, and…
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