SMS-based mobile marketing will target 37.2 million Brits in 2017

When it comes to mobile marketing, there is a lot of room for growth among UK businesses, according to a new report from Textlocal. The report, based on a poll of 1,000 users, says Britain has roughly 80 million active mobile users, but just 50 percent of businesses are using SMS for marketing. However, that is about to change. SMS-based mobile marketing is expected to rise, from 37.2 million customers this year, to 48.7 million before we reach 2020. If this trend continues, SMS marketing is set to become the fastest growing marketing channel in the UK. Ofcom’s numbers are saying… [Continue Reading]