Consumers worry their data is being held by brands they don't know

The average person's data is held by 350 brands and they probably don't remember 83 percent of them according to a new study. The research from identity management platform Mine also finds 32 percent of data in people's 'digital footprint' didn’t even require users to open an account to store their information. Only 17 percent of an average person's digital footprint contains digital services that they frequently use, with the top five being Microsoft, YouTube, Netflix, PayPal, and Spotify. Many people seem to have lost faith in data privacy with 92 percent of respondents saying they feel uncomfortable about the… [Continue Reading]