How gamification is helping the insurance industry boost sales [Q&A]

New research conducted by The Harris Poll on behalf of SE2 and Life.io finds the vast majority of respondents would opt to share real-time wellness data with insurance companies through wearable devices in exchange for ongoing benefits like a lower insurance premium or wellness rewards. ​The data, based on results from more than 2,000 adults, also finds that people want their policies to be more interactive. Roughly two thirds (68 percent) say if a provider offered a policy that included elements of gamification to reward healthy lifestyle and wellness habits -- like badges for hitting certain milestones, a leaderboard, financial rewards -- they… [Continue Reading]