New tools help businesses understand consumers while protecting their privacy

We reported earlier today on consumer worries over who holds their data but for companies needing to collect data on their customers there's a tricky balancing act too. Identity as a service company FullContact is enhancing its platform with new tools to better identify and reach customers in real and engaging ways while continuing to provide those customers control over their personal information. These include Resolve which improves a brand's overall data picture by unifying all fragmented pieces of their customer, prospect, and user data; Enrichment Insight Bundles that consumer-level data that allowing brands to develop richer, more personalized customer… [Continue Reading]