How giving customers a better experience can build competitive advantage [Q&A]

In a highly competitive world businesses can struggle to make themselves stand out from the competition. One of the ways they can gain a competitive edge is by providing a better customer experience. But what does this mean in practice and how can organizations build better experiences? We spoke to Ross Freedman, co-founder and CEO of customer experience agency Rightpoint to find out. BN: What should businesses prioritize to deploy technology throughout their organization and create flawless experiences? RF: Technology, of course, is the number one enabler of experiences, however, the best and most updated technology does not necessarily equate to… [Continue Reading]