Lockdown drives boom in mobile shopping apps

Just because people can't go out to stores doesn't mean they've stopped buying things and a new study by app marketing specialist Liftoff and fraud prevention firm Adjust shows a boom in mobile shopping apps. Engagement has surged 40 percent, with 14.7 percent purchase rates compared to last year's 10.5 percent. Looking at data over the past two years and the trend is even more apparent, with purchase engagement up a huge 110 percent. The study analyzed more than 53 billion ad impressions across 10 million installs and two million first-time events between April 2019 and April 2020. It finds the… [Continue Reading]