Adobe Advertising Cloud TV to deliver highly targeted TV ads

Since the dawn of time, watching TV has always been an exercise in patience and frustration. Just as you're beginning to enjoy the unfolding storyline in your favorite shows or movies, they are interrupted by a series of commercials that you most likely are not going to find useful or interesting. That has been starting to change over the past few years as the entire advertising landscape has undergone massive paradigm shifts, but there's still a lot of work to be done in the prehistoric landscape that is traditional TV ad buying. Enter Adobe. The digital software behemoth has just… [Continue Reading]