Google is building an ad blocker into Chrome in 2018

Starting early next year, Chrome users will benefit from an ad blocker built into the web browser. As part of its work with the Coalition for Better Ads, Google is looking to clamp down on intrusive ads that web users find most irritating. Google is a company whose business model is built largely on advertising, and it is keen for the experience of being subjected to ads to be as painless as possible for people. But rather than block all ads -- killing revenue streams for many websites -- Google wants to block only those that do not comply with… [Continue Reading]