For a long, long time, backup and recovery had a reputation... and it wasn’t a positive one. It was an extremely stilted and stagnant market, full of the same old companies selling the same old solutions... solutions which restricted users, making the management and protection of company and personal data a long, arduous task, dreaded by IT teams and individuals alike. "Backup" became a complex space, viewed by many as an insurance policy, rather than a functional business asset. It was something businesses leaders and owners had to invest in, but, at the same time, hoped they’d never use. Instead, budgets…
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