Mobile commerce grows as cost of acquiring new customers falls

A new report from mobile app marketing specialist Liftoff reveals that the cost of acquiring new customers for mobile shopping apps is falling. The cost of getting someone to install an app is just $4.45, though converting that into a purchase costs considerably more (over $75), with an install-to-purchase rate of just 5.9 percent. The study which analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017 also shows that September is the best month to pick up new users. Those who register in September are more likely to complete a purchase ahead of… [Continue Reading]