Personalization can add up to six percent to ecommerce revenues

Effective personalization of marketing messages can have a significant effect on generating sales according to a new report. The study by marketing technology specialist Qubit shows that ecommerce businesses could add six percent to their revenues by focusing on the most effective optimization and personalization techniques. The most effective techniques identified by the report include scarcity, highlighting items that are low in stock; social proof, using the behavior of other users to indicate trending products; and urgency, imposing a deadline for consumers to act. These are much more effective in terms of increasing revenue per customer than other methods such… [Continue Reading]